A brand evolution for a wine distributor with heritage
Overview: Cockburn & Campbell (C&C) was part of Marston’s acquisition of Charles Wells.
Brief: Following a very productive workshop with Marston's, the decision was taken to significantly update the brand, but do it in a way that naturally folded the brand into the total Marston’s estate (wine, spirits, minerals would always fall as part of, but second to, a beer sell).
Approach: A significant step-change from the original identity, the new C&C logo and accompanying brochure has received incredibly positive feedback from Marston’s and within the market.
