Making Vauxhall’s commercial fleet more relatable to the companies that use them
The concept behind this campaign was to show Vauxhall's commercial vehicles in a more realistic scenario. Rather than the highly polished and staged photography usually found in literature, I wanted to convey how these vans were used in real situations by real people, from Scottish Power to your local builder. We treated the shoot as reportage as far as we could and interviewed the operators to create the story for the piece.
