Altavia.hrg, a shopper marketing agency, had recently undergone a rebrand that hadn't quite hit the mark. The rebrand had initially been developed by an external agency and I was given responsibility for looking after the new brand and its comms. The new brand suffered from a few problems; it was too complex to implement across the agency, the messaging wasn't immediately gettable for internal and external audiences and it didn't have enough flex to go the distance.

I led a small team of designers and artworkers to simplify the messaging, develop the look and feel and make the design more consistent and easier to implement across the agency of over a hundred people.

The work consisted of overseeing everything from creating pitch documents and social media templates to designing the workspace interiors and making sure the website acted as the best shop window for the agency.

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