The first outing for Hobgoblin’s new creative platform
Hobgoblin’s launched its new creative platform with ‘Best Sipped in the Dark’ - a Halloween campaign under the brand’s new ‘Born Different’ positioning. The out-of-home (OOH) led campaign features a high-impact special build creative using glow-in-the-dark UV paint on the Ebor StreetMural in Shoreditch.
THE DRUM SHOWCASED ‘BEST SIPPED IN THE DARK’ CAMPAIGN AS THE BEST HALLOWEEN BRAND THAT YEAR
