A FUN WAY TO ENGAGE CUSTOMERS AND ENCOURAGE THEM TO EXPLORE THE DLR NETWORK
In January 2009, DLR opened its 40th station at Woolwich Arsenal and, to mark the occasion, wanted to produced a unique commemorative publication.
A Brief History of the Docklands gives readers an informative and entertaining insight into the history of each Docklands location that is served by a DLR station. The document records some of the historic highlights, extraordinary events and fascinating facts that have shaped the development of the Docklands. The DLR customers can use the the guide to explore the network for hidden treasures and facts about the area in a lighthearted and fun way.
The campaign won two gold awards at the CIPR Pride Awards, one for best internal communications and the second for best publication.
