Making a rebrand work out in the world
Brief: Translate the Amazon Prime rebrand into usable OOH and digital assets in all their international markets.
Idea: We created simple layouts and rigorous user guides to maintain consistency. We also templated all iterations for their brand portal for ease of use. The clarity of our creative solutions ensured there was less confusion and reduced executions going off-piste.
Result: Increased visual consistency across all international OOH and digital markets.
