Helping a working farm attraction get all their ducks in a row
Overview: Owned and managed by Letchworth Garden City Heritage Foundation, Standalone Farm is a much-loved, award-winning local family attraction.
Brief: We were asked to review, update and expand the brand in time for the post-COVID re-opening in April 2022. This update centred around enhancing ‘the charm of the farm concept’.
Approach: Taking inspiration from children’s book illustrations from the 70’s and 80’s to appeal to children and add a little nostalgia for the parents. We translated the concept across all touchpoints including merchandise, staff uniforms, menus, marketing literature, as well as digitally on the Farm’s brand-new website and social media channels.
Working very closely with the internal marketing team, a full set of brand guidelines and toolkits was created to allow the brand to be fully managed in-house post-launch.
