Hair removal aftercare products for everyone
Brief: Update and refresh an existing brand and help it transition from the high street to an online and salon product.
Idea: I repositioned the original brackets around the (nkd) name to signify the inclusivity which sits at the heart of the brand. The new brand had to appeal to both males and females, retain some of the original brand equity and build a new visual and verbal world around the brand. Patterns and colours were used to help identify the different product uses and scents. For the photographic assets, we organised an inclusive body and gender lifestyle shoot and a product shoot.
Result: The new brand was successfully launched on Shopify and Amazon with three lead products available with more on the way.
